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Nous estimons que ¾ des utilisateurs d'Essentiel qui nous paient 4 $ par mois n'auront plus à le faire à l'avenir. La chose pour laquelle ils paient aujourd'hui, ils l'obtiendront gratuitement demain.

We estimate ¾ of our Essential users who are paying us $4 a month won’t have to going forward. The thing they are paying for today, they will get for free tomorrow.

We’ve always felt really lucky at KOHO. The chance to build something that could make life a little easier for millions of Canadians was something to be proud of. We knew that if we were right, we could change the financial outcomes of a generation and that was something worth working hard for.